THE FIERCE STORY
Started with a Crawford and a Struggle...
In 2004 Jason & Crystal married. Like many, the roller coaster was already started, and it was about to get crazy. Everyone said it would be difficult, but words never seem to do justice to relationship warnings.
Their marriage, unlike many, survived a potential divorce. Ultimately, this experience created a fire in both Jason and Crystal. They felt the calling to take their experiences and share them out to strengthen others.
"TUTUM TE REBORE REDDAM"
I will give you safety through strength.
The name Crawford is most commonly thought to have described the Scottish clan’s location (crow’s ford), but another theory is that it derived from the Gaelic "cru" meaning "bloody" and "ford" meaning "crossing.” This second meaning perfectly describes the brutal relationship with truth, honesty, and change that this Crawford family experienced.
They determined that this legacy of endurance, tenacity, and brutal self awareness was what they wanted to leave behind for their kids, grandkids, and others.
Not Unique to the Crawfords.
Fighting for the things that matter in life is challenging and often times breaking at the bends. This message of tenacity and fierce warrior spirit was something that was bound to the bloody crossings in life.
The message and impact it was having on those around them was undeniably encouraging and positive. FIERCE, INC., which Jason had originally created as a one-man consulting business, was growing into something more. The demand for Jason to teach classes and workshops, speak at events, and do mentorship in Life Skills, Character, and Critical Thinking was increasing (especially for young men, teens, and fathers). Jason started to realize the need to expand the work beyond just his family and his local community. But for that, they needed help.
BE FIERCE
"showing powerful intensity"
similar to:
powerful, strong, forceful, intense, competitive, keen, aggressive, savage, wild
In life, people come and go, but some people keep coming back over and over—people like Gabe Saffold. He's a military veteran with intelligence background who wanted to collaborate but there always seemed to be something in the way. He called one day and the goals he had for leaving a legacy were similar to FIERCE, and after talking, it just made sense to continue to grow together rather than creating two separate things.
Gabe came on as a sounding board, brainstorming partner, and occasional blog contributor to help support the Fierce & Free-Minded mission.
WE ARE FIERCE
FIERCE went from being an idea born in a struggle, to a message and platform that is impacting people and changing the course of lives. Jason is currently producing an online curriculum that distills the FIERCE principles into an electives course in character, life skills, and critical thinking for middle-school and high-school students, particularly young men. Our first curriculum unit is focused on Conditioning, Character, and Combat (C3). Fathers are encouraged to join along with their sons in this course to help reinforce the concepts and make it a way of life.
We all know what it's like to connect with something deeply and want to remember it. We've even written some of those things on our hands or mirrors so that we see them always. That's why we are also in the process of creating apparel that reminds us of the important things—the need to be Fierce and free minded. Keep an eye on the Apparel store here on the site; it should be launching some products soon!
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We challenge everyone to own the present—mistakes and victories alike. We push and pull all of our followers to think and act with freedom and purpose.
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​Ultimately, that's a Fierce, Free Mind.
Our collaborators are growing, and we certainly welcome stories and thoughts from others that inspire. Below are our authors and creators.
Jason Crawford
@onerealjac
Jason is many things, but one thing he is not is still. He is a fast talking, fast walking creative dude. He is a husband, a father of four, and during the day he's the Creative Director for ccsmarketing.com. He's also a speaker, teacher, author and entrepreneur. He never seems to lack ideas, and if we had to describe him in one word, it would be "Intense."
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If you stick around and check out some of our content, you'll see what we mean.
Gabe Saffold
Gabe Saffold is truly one of a kind. We like to think of him as a top secret factory that pumps out industry disrupting concepts. He has a voracious appetite for knowledge, and an absolute zero-tolerance take on "BS."
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With his military background, he's traveled the world and seen things many only read about. He's fearless in confrontation, and yet authentically disarming in conversation.
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You'll love hearing what he has to share.
BE
FIERCE
AND FREE-MINDED
We are Fierce - a Warrior's heart and tenacity, and a Scholar's unquenchable thirst for answers. We live and learn.
We've screwed up, and made mistakes. We still do. It's one of the best ways to learn. We are open in our struggles and we live for the comeback moments. We know that the struggles are real and painful. We believe in the power to overcome.
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Are you FIERCE enough to be brutally honest with yourself?
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Are you FIERCE enough to truly own what discover?
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Are you FIERCE enough to conquer yourself inside out?